The endlessly buildable mascara that lengthens, defines, and volumizes.
Now available in a petite, travel-ready size!

● Ultra-clean, buildable, lightweight mascara. No clumping or flaking.
● Made with the safest ingredients for the sensitive eye area.
● Formulated with plant-based wax blend for a creamy texture that thickens & nourishes lashes.
● Brush specially created with plant-derived filament; an eco-friendly alternative.

Eyes amplified—any way you swipe it. Ultra-clean, buildable mascara lengthens, defines, and volumizes using the safest ingredients for the sensitive eye area. Go natural to bold with an hourglass shaped brush expertly crafted from plant-based filament and designed to catch every last lash. A creamy, plant-based wax blend and Shea Butter deliver a volumizing and nourishing payoff without clumping, flaking or transferring. Take your
lashes from everyday natural to full and fluttery with just a few swipes.

GUCCI’S NOTES
● This easy formula really does it all: it adds length, it gives great definition, amazing volume. And it’s clean! I never have to worry about using it near my sensitive eyes.
● One swipe is all I need for a natural look. It’s done, but not too done. I like to work the wand from side to side as I move toward the tips to catch every last lash. Then for an evening look, I’ll push the thickness with a few more layers.
● Washes off effortlessly with mild soap and water.
● Noir is an inky, pitch black that makes even baby lashes at the inner corners pop without a lot of fuss. If you have light eyes or pale lashes, Le Brun is the perfect chocolate terracotta - trust me, it's a total gamechanger.
● A super black volumizing mascara gives definition to the eyes. It wakes up the face. It’s that little lustrous finishing touch.

WHAT IT IS
An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash. Clean, pigment-rich, flake-free formula.

WHAT ELSE YOU NEED TO KNOW
Ultra-clean, safe ingredients for the delicate eye area. A plant-based wax blend delivers nourishing length and volume without clumping, flaking or transferring. Go natural to bold—in just a few swipes—with an hourglass shaped brush crafted from plant-based filament to catch every last lash.

KEY INGREDIENTS
● CARNAUBA & CANDELILLA WAX BLEND: Ultra-creamy texture for maximum build
● SHEA BUTTER: Nourishes and protects lashes
● PLANT-DERIVED ESTER: Rich pigment payoff, helps boost wear time